Filming

We started our filming about two weeks ago and on the first day we followed are storyboard and our shot list and got started on the inside shots. We worked really well as a group and all put our input in to try and get the creativity in the music video. The shots what we got done were some very important and essential shots, as they consisted of following the misery of the main character after his break-up. We will be carrying on filming over the next few weeks and will hopefully have a draft cut ready for before Christmas.

Main Pitch

Recce Shots

We thought we might be able to use the stage in the hall for a position where Adam might be able to play the acoustic and sing to represent his loneliness  Also the long distance shot makes it more diverse.

We would like to incorporate nice trees and fields where the couple could sit when he is reminiscing about happy times.

Another happy scene could be the couple messing around together in the park, a typical romantic film set-up.

We like the idea of nice landscapes and though he could be standing by the lake drinking and looking at his reflection in the water. Also it could fade back into happy times when they used to sit by the lake and have a picnic.

 We are going to try to include shots of him sitting on a bench by himself drinking to show is loneliness.

Again looking into the lake to see reflection to bring him into reality, fading back to when they were feeding the ducks together.

 Again a bench to show his loneliness.

We are going to try and include shots of the couple walking together holding hands to set the scene at the start of the music video.

Also a nice place where they couple could be sitting.

Again a nice happy bright landscape for the couple to be seen being happy.

 This was another play park we were thinking about using for when the couple are messing about and having fun.

This is another bench we thought we could include him sitting here with the girl and then through out the music video when things get worse he is sitting on a different bench. This bench is on a hill so shows the high point in his life, compared to the other bench's which would be on normal ground level.

Another path the couple could be holding hands down, this would be ideal because of the street lighting, also the length and shape would be go to slowly fade them into the distance, which could represent them faded apart and breaking up.

Another scene we are going to use is the local pub where the main character in the music video is going to be seen drinking alot, we will use this booth as he is segregating himself from everyone else and whats to be alone. We may also use the bar.

Star image in videos

Star image in videos is what help the videos sell by having a famous star which people aspire to feature in the video. E.g. Madonna, Brintey Spears and Lady Gaga, these are all huge worldwide figures who have built a reputation and brand for themselves which helps advertise the video as people want to see them in it. For example Lady Gaga - Bad Romance, this has become one of the most watyched music videos and video by itself on youtube gathering over 450million hits.

For our video it will have to be the quality of the video and the editing quality which make our video good and popular as we dont have the star image to help advertise.

Mood board

This is our mood board we put it together of pictures which inspired us or are related to our specific Genre e.g. Guitars, Ed Sheeran, famous acoustic artists, acoustic or folk record compnay logos.

Music Directors

A music director can be a director of many different genres and types of music, however in this case it is the director of a music video.
A director is hired mainly for his vision and ability to place and execute stunning visual images, stories and actions into the short time frame of a song. These are a few Music directors who have directed videos for a long time and are known around the world. Also examples of videos they have directed.

Jonas Åkerlund- Directed Lady GaGa 'Paparazzi', David Geutta, feat Kelly Rowland 'when love takes over' also he has directed for Rhianna, Maroon 5, Beyonce and many more.         






Chris Applebaum- Directed Rhianna 'Umbrella', Hillary Duff 'Fly', he also has worked with younger artists such as Ashley Tisdale, Vanessa Hudgens, Myley Cyrus and Selena Gomez, and many more.

Samuel Bayer- Directed Good Charlotte 'Hold On', Also directed 9 of Green days songs from 2004-2012, Justin Timberlake 'What goes around comes around' and also Maroon 5 feat Wiz Khalifa 'Payphone' and many more.










 

Target Audience

Our target audience would be some what a resemblance of the following picture. We believe that the audience is going to fall between the age groups of 15-19 year's old of both gender but mainly girls this is typically the audience of popular acoustic songs, also the emotional connection of the video will appeal stronger with girls. Typically British people would enjoy this type of music. They would wear quite casual and indie/retro clothes for their style of fashion. Some religions may be quite offended by our choice of song, so our target audience would be non religious (to some extent). Our target audience is typically heterosexual.  

Questionaire

 

1.     Out of the following which is your preferred song?

·        Ed Sheeran-Drunk  

·        Rizzle Kicks-Travellers chant                

·        Jamie T-Chaka demus

·        Lovable Rogues-Honest  

    

2.     What would be your favourite type of music video?

·        Lip sync

·        A story following the lyrics of the chosen song

·        Focusing on the artist performing live

·        An interesting backdrop that has no direct relevance to the song

 

3.     Would you prefer the music video to contain the artist?

·        Yes 21

·        No 14

·        Don’t mind 11

 

4.     What is your favourite music genre?

·        Acoustic

·        Pop

·        Classic

·        Hip hop

·        R&B

·        Heavy metal

·        Rock

5.     What would most put you off a music video?

·        Flicking from scene to scene constantly

·        No direction or story content

·        Lack of diverse shots

·        Along in-depth story

 

 

 

Potential Costumes for the production

Adam Lomas: casual clothing quite smart to show he is the singer and can afford the clothes he wears.


 

Dom Clarke: casual but in some shots scruffy, this is to show that he don't really care about how he looks because he is heartbroken about his breakup.

Morgan Hunter: casual clothing for the flashbacks she will star in. Possibly clothes that can show she is angry.

Roberto Pinto: He is the cameraman so it doesn't matter.

Role of each actor

Adam Lomas: he will be the lip syncing musician sing to the song as if it’s his life we are explaining, Adam will also be helping with the post film production and editing. His character will be explaining the song lyrics as if it’s about his own life and how it goes wrong.


Dom Clarke: He is the main actor who will be trying to show how some people get over a bad break up, in this case it will be alcohol that gets him through it. He will also be editing the final piece.


Morgan Hunter: Morgan will be the main actors ex girlfriend, the one from the bad breakup. She will only be in parts where there are flashbacks of the couple together.


Roberto Pinto: He will be the cameraman filming every scene; he will also be helping with the editing and post filming production.

Music Video Genre Research

Ed sheerans genre of music is Folk/Acoustic, he has a distinct kind of genre in which we all seem to like.
Folk music includes both traditional music and the genre that evolved from it during the 20th century folk revival. The term originated in the 19th century but is often applied to music that is older than that. Certain types of folk music are also called world music.
Acoustic music comprises music that solely or primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric or electronic means. The retronym "acoustic music" appeared after the advent of electric instruments, such as the electric guitar, electric violin, electric organ and synthesizer.
Performers of acoustic music often increase the volume of their output using electronic amplifiers. However, these amplification devices remain separate from the amplified instrument and reproduce its natural sound accurately. Often a microphone is placed in front of an acoustic instrument which is then wired up to an amplifier.
We are going to include these genres in our video, by creating seens where the acoustic guitar is getting played by the main character this will incorporate the main acoustic genre.

Permission Request

This is the email that we sent to Atlantic Records, asking for their permission to let us use their artist's song for our music video.

Audience Feedback from Intial Ideas

After recieving feedback from the audience who we presented our intial ideas to we have come to the decision it would be best to choose the song Drunk by Ed Sheeran, this was the most preferred idea by the audience as it shows in the pie chart. The information was collect after we told each member of the audience to vote for their favourite idea and which one seemed the most stable and well put together. Some of the questions asked after the presentation were:
Q: 'What is the video going to precisley consist of?'
A: 'We have planned a few ideas but we are going to go with a narrative of where thye main character who in our case is going to be Dom, will have central focus the whole way through the film. He will have an argument with his girlfriend where we will see it through his point of view to make more of an impact and will introduce more diverse camera angles. We will then incorporate morediverse shots of the main character sitting on a bench and going through town with a blurry view to see liufe through his eyes, this will really capture the audience.'
Q:'What made you pick the song drunk?'
A: 'We all like the song and all decided that it would be easy to interprett ourselves and easy to create as we seemed to all come out with the most ideas for this song specifically'
Q: 'How are you going to get different locations if you choose Travellers Chant?'
A: ' We thought ahead before the school year started and got shots of a couple of our group members flying abroad on a plane and a sunset in a different country which would really go well with the song, as for the train and the car ideas they will easy to do locally.'

Artist Research

Edward Christopher "Ed" Sheeran (born 17 February 1991) is an English singer, songwriter, and producer. Born in Halifax, before moving to Framlingham, he learned to play guitar and started writing songs at a young age. He began recording in 2005 and moved to London in 2008 to pursue a music career. In 2009, inspired by James Morrison, he played 312 gigs. In early 2011, he released his eighth independent extended play, No. 5 Collaborations Project; with it, Sheeran gained mainstream attention. Three months later, Sheeran was signed to Asylum / Atlantic Records.
Sheeran broke through commercially in June 2011, when his first single "The A Team" debuted at number three on the UK Singles Chart. Buoyed by the chart success of the singles "The A Team" and "Lego House", his debut album  has been certified quadruple platinum in the United Kingdom. In 2012, he won two BRIT Awards for Best British Male Solo Artist, and British Breakthrough of the Year, while "The A Team" also won the Ivor Novello Award for Best Song Musically and Lyrically.

Sheeran began recording in 2005, which led to the release of his first EP, The Orange Room EP. Sheeran also released 2 albums, a self-titled one in 2006 and Want Some? in 2007. He moved to London in 2008 to play gigs, starting off in very small venues, playing every day, to as little as five people. In 2008, he auditioned for the ITV series Britannia High.

In 2009, Sheeran played 312 gigs. He said that he read an interview with James Morrison that said that Morrison had done 200 gigs in a year, and Sheeran wanted to beat him on this number. Also in 2009, he released another EP, You Need Me, just before going on tour with Just Jack. He also did a few collaborations with Leddra Chapman, including a cover of Cee Lo Green's F**k You. In February 2010 Sheeran posted a video through SB.TV, which led to mainstream rapper Example asking Sheeran to tour with him. Also in February 2010 he released his critically acclaimed Loose Change EP, which featured his later debut single "The A Team".

In April 2010, after leaving his old management company, Sheeran bought a ticket to Los Angeles, with no contacts other than one poetry night. He played open mic nights all over the city, before his talent was spotted at The Foxxhole by Jamie Foxx, who was so impressed that he offered Sheeran the use of his recording studio and the run of his Hollywood home for the rest of his stay. Throughout 2010, Sheeran began to be seen by more people over the internet through YouTube and his fan-base grew, with him also getting credit from The Independent newspaper, England football captain Rio Ferdinand and Elton John. Sheeran also self-released two other EPs in 2010; Ed Sheeran: Live at the Bedford and Songs I Wrote With Amy, which is a collection of love songs he wrote in Wales with fellow singer songwriter Amy Wadge.

On 8 January 2011, Sheeran released his final independent EP, No. 5 Collaborations Project featuring appearances by grime artists including Wiley, JME, Devlin, Sway and Ghetts. With this EP, Sheeran gained mainstream attention for reaching number 2 in the iTunes chart without any promotion or label, selling over 7,000 copies in its first week. Three months later, Sheeran put on a free show to fans at the Barfly in Camden. Over 1,000 fans turned up to see the show, so Sheeran ended up playing four different shows to make sure everyone saw a gig, including a gig outside on the street after the venue had closed. Later that month, Sheeran was signed to Asylum / Atlantic Records.

The Lyrics to the song we are going to use for our music video, Ed Sheeran-Drunk.

I wanna be drunk when I wake up
On the right side of the wrong bed
And every excuse I made up
Tell you the truth I hate
What didn't kill me
It never made me stronger at all.
Love will scar your make-up lip sticks to me
So now I'll maybe leave back there
I'm sat here wishing I was sober
I know I'll never hold you like I used to.

But our house gets cold when you cut the heating
Without you to hold I'll be freezing
Can't rely on my heart to beat it
'Cause you take part of it every evening
Take words out of my mouth just from breathing
Replace with phrases like when you're leaving me.

Should I, should I?
Maybe I'll get drunk again
I'll be drunk again
I'll be drunk again
To feel a little love
[ Lyrics from: http://www.lyricsfreak.com/e/ed+sheeran/drunk_20983412.html ]
I wanna hold your heart in both hands
I'll watch it fizzle at the bottom of a Coke can
And I've got no plans for the weekend
So shall we speak then
Keep it between friends
Though I know you'll never love me like you used to.

There maybe other people like us
You see the flicker of the clip when they light up
Flames just create us, burns don't heal like before
You don't hold me anymore.

On cold days Coldplay's out like the band's the name
I know I can't heal things with a hand shake
You know I can't change as I began saying
You cut me wide open like landscape
Open bottles of beer but never champagne
We'll applaud you with the sound that my hands make.

Should I, should I?
Maybe I'll get drunk again
I'll be drunk again
I'll be drunk again
To feel a little love.

All by myself
I'm here again
All by myself
You know I'll never change
All by myself
All by myself
I'm just drunk again
I'll be drunk again
I'll be drunk again
To feel a little love

 "Drunk" was released on 19 February 2012 as the fourth single lifted from. "Drunk" became the Sheeran's fourth consecutive top ten single in the UK, when it peaked at number nine.





On January 14th, 2012, Ed Sheeran announced on Twitter that his single, "Drunk" would be released as the fourth single from his debut album + saying "So my next single is Drunk, I got 2 music videos coming for you..... :)". The official music video, released on 23 January 2012 features a cat who takes Ed out and gets him drunk to distract him from a break-up. The girl in the video, however, is the singer supporting him on his recent tour, Nina Nesbitt. This happens to be his first music video that he fully starred in. Another video was released several days before made by his cousin. The music video featured a mash up of clips from his UK tour.