Code and conventions of a website - Genre

Genre- Websites are based on existing genres (e.g. Broadsheets or Tabloid Newspapers) the web design uses recognisable codes and conventions to ensure that the audience recognise the genre.

Codes and conventions of a website - Technical Codes used

Technical Codes Used- Certain technical codes are now a common place on websites. Most websites have moving images or audio content and something for the audience to do on the website for interest or interaction. This content are provided dependent on what the website is like a music website would have downloadable music/ videos or downloadable content.

Codes and Conventions of a Website, Content

Content- Websites with factual information may look different compared to a site for entertainment, this may include factual websites, will have a lot more text and information and will look a lot more formal, rather too entertainment websites which will have a lot more graphics and will be more graphalogically pleasing to the audience. There are different titles on different sites as they would be focus on only one type of information. We will be using a lot of images which will link specifically to our music video and can be recognisable to our 'brand'.

Code and Conventions of a Website Layout and Design

Layout and Design usability - Easy to use site with clear areas for navigation around the website. Grid System- Separate sections of a website to present information in small, easy to access segments. Centre of Page- Used for main content with navigation tools on the left and/or across the top of the page and links to more information on the right. Background and Font colour- Used to separate different types of information. Images- Used to illustrate as much as possible to add visual interest.

Codes and Conventions of a website- Target Audience

Target Audience- Most audiences may find a certain layout and design appealing conpared to others. A key issue with websites is the way they attempt to encourage audience activity and interactivity to attract audiences in and persuade them to return or pass on information important to the site. Also audiences want the website to be easy to use so they can acces everything simply.