Analysing Digi-Pak

This is an example of a digipak from a Rhianna album. It has reoccurring theme to it as the front and back and inside are all in black and white and have similar taken images. This makes the digi-pak flow and look overall more professional. After doing plenty of research we have realised that keep a constant theme is important as the audience can then relate you everything together without thinking about it. It lets them establish and recognize you through imagery. This is something important which we think will be vital and important for us to include in to ours.